Two decades of design — from Flash and print in the early 2000s to UX research, design sprints and shipped products for South Africa's biggest banks and insurers.
Real products, real users, real outcomes — with the actual prototypes where I can show them.
Traditional insurance meant paperwork, slow response times and phone calls. Activate rebuilt the whole experience for the digital lifestyle — shown here in the claims journey prototype.
UX research and design on Absa's Customer One programme — rethinking how customers see and move between their accounts. The prototype above shows the redesigned account list in motion.
UX and front-end work on FNB's home loans internal systems, built with agile collaboration and rapid prototyping in Drupal, WordPress, Adobe XD and Balsamiq. This clip is from the very first sprint.
Crafting interfaces for Momentum that were both functional and beautiful — including the find-a-financial-adviser experience above — built in Angular, CSS3, LESS, SASS and HTML5.
Lean UX blended with 5-day Google Design Sprints on SA's easiest investment app. Fixed the expired-card flow that silently blocked deposits, streamlined PIN resets and cash-out expectations.
Financial systems design for the production line of the new electric Mini in China — complex calculations turned into a usable tool for planners.
Liberty Service Console, Welcome Pack and Salesforce journeys; Deloitte's Gratitude App, Toursure and Customer One in Salesforce — research and design for enterprise-scale service.
Diagnosed a silent revenue block caused by expired payment cards. One resequenced step made users investable before they invest — and restarted revenue.
Broke months of analysis paralysis with a lean Balsamiq sprint. First test failed — that was the win. Users tripped on jargon like "third party" long before the clever features.
UBUNTU and SYNERGY — monumental value murals painted by the teams themselves during Cowboy team building workshops, now permanent office centrepieces.
Ethnographic research, collaborative ideation, journey mapping, and prototypes that start rough on purpose — the same process behind every case study above.
25+ years, from Flash and print to product design leadership.
Full-time UX — research, wireframes, prototypes, Salesforce projects — while Cowboy runs sprints and workshops on the side.
Financial systems for the new electric Mini via CyberPro/Isanqa; a major assignment with Liberty Life through 2022.
The studio is born — UX research, design thinking and content strategy to bolster startup growth. Producing more to produce better.
UX consultant combining research and design insights — Customer One, Activate, Stash, Gratitude App and more.
UX and front-end development — home loans internal systems, then Momentum's digital experience in Angular and SASS.
Three years redesigning Yamaha's digital and print presence across Motor, Audio, Marine and Music — plus ten aftermarket brands.
Serengeti Moon, teaching Macromedia, Aspen pharma campaigns (Berocca, Cal-C-Vita), Camelot Spa, Head Count Systems, Agility, Orion Group — design, Flash, code and print.
Wouter is a talented UX designer with decades of experience, and he works with a momentum I've rarely seen … often delivering polished work the same day. His insights helped transform what was a fairly dry mobile app into something genuinely friendly and personable.
No one should underestimate the value that someone with Wouter's skill brings to a project. He pairs a calm, professional demeanour with real soul, both in the work itself and in the relationships he builds along the way. Ask him what he gets up to in his spare time; you'll see what I mean.
No pitch decks. No long proposals. Just a conversation about where you're stuck.